Marketing Analytics with Python Traineeship is a self paced 4 week Industrial Training program with mentorship support.
Program Description
Gain the Python skills you need to make better data-driven marketing decisions. In this program, you’ll learn how to analyze campaign performance, measure customer engagement, and predict customer churn. Working with real-world data, including retail transactions, you’ll discover how to analyze social media data, extract insights from text data, and gain market basket analysis skills that will help you better understand your customers. You’ll also use statistical models and machine learning to forecast customer lifetime value. Through hands-on activities, you’ll use popular packages such as pandas, Matplotlib, tweepy, NLTK, seaborn, NumPy, SciPy, and scikit-learn to help you improve your company’s marketing strategy. By the end of the program, you’ll be ready to navigate the world of marketing using Python.
⇩ What we cover in 4 weeks.
Week 1 – 3
Analyzing Marketing Campaigns with pandas
Analyzing Social Media Data in Python
Market Basket Analysis in Python
Machine Learning for Marketing in Python
Customer Segmentation in Python
Marketing Analytics: Predicting Customer Churn in Python
Customer Analytics and A/B Testing in Python
Week 4
Capstone Project
Program Benefits
Certificate of Completion
Letter of Recommendation
Complete this course while you work
Rigorous curriculum designed by industry experts
Best performers will also be offered a job within the company